Disadvantages of television Essay Example for Free

Disadvantages of television Essay It is believed that television is one of the successful invention in this era. At first, television is used to transfer information from all over the world in the fastest speed. Nowadays, television has entered another stage, there are many shopping mall selling high-definition televisions. Other than first hand information, television provides us entertainment and knowledge. There are sitcoms, documentary, drama, sports, movie, etc. Nonetheless, is it good or not? This time, let us talk about the advantages and disadvantages of watching television. Like some people, I love watching television when I have spare time. In 21st century, watching television has been becoming a popular activity other than sports, or playing video games. Nevertheless, did you notice how many hours do you spend on watching television every day? And did you choose a suitable programme for yourself? Surprisingly, the average of an American watch television for 7 hours and 15 minutes per day. And this figured out how many people has already been invaded by television. Read more: Advantages of television essay Watching television is really a waste of time. Those for whom watching television 8 hours a day. They waste 56 hours a week, then they waste about 240 hours a month, and they waste about 2900 hours a year. As if we can make good you use of these 2900 hours, we can learn knowledge from books, can make ourselves more healthy. Also, television programme are not suitable for everyone. Violence and sexual materials affect the growth of children and teens. If their parents do not teach them, their children may result in committing crimes. Moreover, if their parents did not tell their children not to open the volume too loud or watching television in a longer distance, it may also hurt their ears and eyes easily. Furthermore, students who watch television more than 2 hours everyday, it may affect their academic because they have no longer concern about their study

Best marketing mix for selling refrigerators

Best marketing mix for selling refrigerators Wholesaler and retailer have many resembles, but also they have many differences. Wholesaler and retailer are working together for making a profit. Wholesaler sells to the retailer, retailer sell the products to the end consumer. Wholesaler sell only on large quantities and their prices are for whole quantities, on the other hand retailer sells on smaller quantities and is marked up from the wholesalers prices. Wholesaler and retailer receive goods from wide range of different sources and then redistribute them to convenient locations along with a marketing package that is valued by their customer of the final consumer according to Brassington and Pettitt (2003). There is a big distinction between wholesaler and retailer, because wholesaler is focused on business B2B (business to business), on the other hand retailer is focused on B2C (business to consumer). Retailer is the most important part in business, because they connect brands to final consumer. As Philip Kotler and Gary Armstrong (2010) retailing includes all the activities involved in selling products or services directly to the final consumer for their personal, nonbusiness use. Also, retailer has much more cost than wholesaler. For example: rent, employees, taxes, loss/breakage, advertising. On the other hand wholesalers have to pay for less stuff. For example: the phone bill or clerks payroll for taking an order. Wholesaler is also an important par in business. Wholesalers help the manufacturers to reach many small customers at a low cost, wholesaler also select items and build assortments to sell to their customers and many other aspects. According to Philip Kotler and Gary Armstrong (2010) there are four types of wholesalers: Merchant wholesalers are the largest single group of wholesalers, accounting for roughly 50% of all wholesaling. They have two broad types: full service wholesalers and limited-service wholesaler. A broke brings buyer and sellers together and make negotiations. Agents represent buyers and sellers on a more permanent basis. 1 Personal Selling is the impersonal arm of the promotion mix. A companys salesperson create and communicate customers value through personal personal interactions with customers (Kotler and Armstrong , 2010). Personal selling is available for many years and maybe this is the oldest profession in the world. People who do selling have many different names such as salesperson, sales representative, district managers, account executives, sales consultants, sales engineers, agents and account development reps. Personal selling according to Keegen Green (2011) is person-to-person selling communications between a company representative and a prospective buyer. On the whole, the salesperson is persuading the potential customer to make a purchase and his job is to present the product well by using its advantages and disadvantages. Also the main step in persuading a person to make a sale is to understand customers` needs and organize the company`s efforts to solve customers problems. Most of t he salespersons are well-educated, well-trained professionals who add value for customers and make customer relationships. Keegen Green (2011) share that personal selling is also a popular marketing communication tool in countries with various restrictions on advertising. The term salesperson cover a wide range of positions for example they can be an order taker such as the department store salesperson, who is standing behind the counter. According to Armstrong and Kotler (2011) personal selling involves interpersonal interactions between salesperson and individual customers whether face-to-face, by telephone, via e-mail, through video or Web conferences, or by other means. Actually, many people consider that personal selling can be much more useful and better than advertising the products. Salesperson always can explore, probe the customer, to learn about their problems and to implement an marketing offer to them, which will fit the potential customer`s needs. Advertising in WEBSITES v. Advertising in DAILY NEWSPAPERS 2Advertising is a tool to persuade people to purchase a goods or services. It is mostly used by business firms, organizations, agencies to promote their products to various target publics. According to Kotler and Armstrong (2008) you have to make four important decisions, when developing and starting an advertising program: à ¢Ã¢â€š ¬Ã‚ ¢ Setting advertising objectives this is the first step and it should be defined very well, also it should be based on past decisions. Advertising should be accomplished with a specific target audience for a period of time. à ¢Ã¢â€š ¬Ã‚ ¢ Setting the advertising budget according to Kotler and Armstrong (2011) there are four common methods used to set the possible budget. Affordable method Percentage of sales method Competitive parity method Objective and task method à ¢Ã¢â€š ¬Ã‚ ¢ Developing advertising strategy it consist of two important elements to be your advertising good: Advertising messages Selecting advertising media à ¢Ã¢â€š ¬Ã‚ ¢ Evaluating advertising campaigns to choose the best places for you campaign according to you target mission. Advertising is defined by Kotler Armstrong (2005) as any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor. 3Advertising in websites is one of the most known types of advertising. It has its advantages, but on the other hand it has many some limitations, disadvantages. On the whole, it is good to advertise in websites, because you have high selectivity, low cost, immediacy and many interactive capabilities. But also we should have in mind the disadvantages such as demographically skewed audience, relatively low impact, audience controls exposure. Online advertising appear as banners, pop-ups, flash movies, email advertising, backgrounds, wallpapers and so on. Here you can see an example of banners: Sources: www.abv.bg, www.vbox7.com , www.sportni.bg A great advantage of advertising online is that you can administrate and run your media anytime. And there are different types of purchasing your advertisement, but of them are most used: CPC (Cost per click) advertisers pay only when visitors click on banners and are redirected to their websites. CPA (Cost per action) when a member complete a transaction, such as a purchase or sign-up. Advertiser , in most cases,prefer this type of advertising, because it ignores any inefficiency in the sellers. CPM (Cost per Mile) also it is as cost per impressions Advertiser pay per thousand impressions or loads of his advertisement, which has shown in the website. Paul Baines, Chris Fill and Kelly Page (2008) claim that these forms of advertising are best way to drive traffic to your website and also encourage people to make a purchase. Also they assert that online advertising the fastest growing advertising medium in history. As Frances Brassington Stephen Pettitt print media, such as local and national newspapers, special interest magazines and trade publications, have thus become the primary focus for most organizations. Advertising in newspapers give us the opportunity to communicate with our potential customers quickly and flexible. Newspapers are regularly scheduled publications, which contains news, articles, information and advertisements. This type of advertising offers us a wide range of advertising opportunities and audiences. There are two types of newspapers: 4 Daily newspapers: are published every day with some exceptions. For example on Sundays and some holidays. They are issued in the morning and they consist of advertising inserts, stories, news from the previous day and are posted at the last page some jokes and crosswords. Weekly newspapers: this are newspapers which are smaller than daily newspapers and are also published two-three times a week. Newspapers are of the most used types of advertising and their advantage is that they can be afforded not only by national chains of retailers, car manufacturers but also to small companies, which start a business. The main problem of newspaper advertising according to Brassington Pettitt (2006) is targeting. It is linked to its cost-efficiency and advertisers want to have more selection in targeting, because in newspapers wastage rates is high. Newspapers have shorter lifespan, because they are used and people throw them and do not use more. BENEFITS SOUGHT or DEMOGRAPHIC segmentation Market segmentation is the process of dividing large heterogeneous markets into smaller, homogeneous subsets of people or business with similar needs and/or responsiveness to marketing mix offerings (Kinnear and Bernhardt, 1990). Segmentation have wide definition. There are many examples of market segmentation: when you go to a shop in soft-drinks section you will find soft-drinks to different brads, with sugar, no sugar, with and without caffeine, in different flavors, in returnable bottles, in cans, in individually containers or in six packed- this is the concept of market segmentation. Segmentation has many types, but in this paper will be reviewed only two: benefits sought and demographic segmentation. Benefits sought is a type of segmentation and it groups people in different benefits that they seek from the product. According to Gary Armstrong Philip Kotler (2011) benefit segmentation requires fining the major benefits people look for in the product class, the kinds of people who seek for each benefit, and the major brands that deliver each benefit. And also they give some examples: 5 Fit and Polish consumer want something, which is balanced between function and style, they exercise for results but want to look good doing it. Serous Sports Competitors they desire a combination between performance and function. Value Seeking Moms they are shopping for the family and they are looking for durability and value. Thus, each segment seek a different mix of benefits. Gary Armstrong Philip Kotler (2011). Demographic segmentation is concerned about segments, which are based on Age consumer needs and want change with age Gender this segmentation is used in clothing, cosmetics, toiletries and magazines. Family size family life cycle Income Occupation Education levels of population Religion Race Family Nationality Generation 6According to Gary Armstrong Philip Kotler (2011) demographic segmentation is the most popular bases for segmenting groups. As Thomas Kinnear Kenneth Bernhardt (1990) segmentation is the most popular way marketers identify important market segments and target markets. Demographic changes can create opportunities for marketing innovation according to Wareen Keegen Mark Green (2011). Moreover they give us an example of two entrepreneurs in France, who have significantly improved their business. They started with a small specialized stores of about 5000 square meters floor space and as a demographic segmentation they made a big corporation and now they are one of the biggest companies in the world. Analysis section: As we saw in this paper, selling is not an easy task. You should have many skills, you have to find customers needs to persuade them to buy and the most important thing is the customer to be satisfied from the product, which he bought. Nowadays, it is difficult to decide which distribution channel, marketing mix or which segmentation to use because the world is becoming more and more different and people are influenced by different things. Selling refrigerators is actually difficult, because every people have different preferences. What is best for selling refrigerators wholesalers-retailers connection or personal selling, which has been proved with the years as one of the best ways to sell something. Wholesaler-retailer is a good method to sell refrigerators in this particular case, because it is possible not to have the products, which customer is need and immediately you may purchase them from the wholesaler, it will ask the manufacturer for the given type of refrigerator and del ivery will be done. The customer will be glad that have receive a refrigerator, which he want most and the wholesaler-retailer will be satisfied that will earn money. On the other hand personal selling is other good way for selling refrigerators, because you are with the potential customer and you could easily to understand what are his desires and to suggest the best product, which will fit the customer. In this paper I will use the results of a marketing research, which was made in Sofias malls. 7Figure1. Who influenced men and women, when shopping. In our marketing research men and women were asked about the person, who influenced their decision, when making a purchase or who they asked when they have questions concerned about the best product. In Figure1 we can see that men and women request assistance, when they are buying something. Lets assume that these men and women will buy refrigerator, they will be influenced by shop assistant, which means that personal selling is a good method to persuade the customer to make a purchase. I do not want to say that wholesaler-retailer is not a method which help running many business. On the whole, it will help and will be a way of selling, but according to customers opinions, personal selling is better. What about the advertising, nowadays there is so much that sometimes managers get confused. One of the most powerful advertising tools available are websites and newspapers. In our case, which will help us more to persuade people to buy a refrigerator. Once more we will make a consultation to our previous marketing research about which advertising influenced more men and women. Figure 2. Which advertising influenced men and women as potential buyers. 8 Advertising in websites or newspapers is the given task in our case. Actually I have to mention here that Internet is becoming more and more in our live, so advertising in websites will be one of the most preferable places to advertise your product. In figure 1 we can see that men and women are influenced by advertisements in newspapers and magazines. Moreover, nowadays, most managers and companies decide to advertise their products by magazines, newspapers. For example we can find their offers freely everywhere. Most companies published every week a magazines/newspaper with their top and cheap products. Really, advertising in Internet is a good idea, we can have a strong advertisement, but is not preferred than newspapers. In newspapers customers may see a large photo of the product, their options and advantages, while in Internet they can only saw a banner and nothing more. People who want to buy technologies are more common to be influenced by advertisements in newspapers or magaz ines. So, as a conclusion we have to have in mind the customers preferences and their opinion about what influenced them to make a purchse and here newspapers advertising is better than advertising in internet. Definitely, advertising in Internet give us a grat opportunity to choose between different types to run our advertisements and to target specific group of people, but we observe that people are more influenced by advertisements in newspapers. Benefits sought and Demographic segmentations are appropriate for selling refrigerators, in our case. As to Palmer (2000) customer are becoming increasingly diverse in their needs. According to him some of the bases for identifying different types of customer are familiar such as age, gender, geographical location. Other such as attitudes and lifestyle. The main mission of segmentation is to identify groups of people, who will buy and respond to an offer. In our particular case, demographic segmentation and benefits sought will help us to sell more refrigerators. According to Jobber (1998) when examining criteria, the marketer is trying to identify good predictors of differences in buyer behavior. So, here you find analyses about better segmentation when purchasing a refrigerator. 9Benefits sought determine the people with different preferences, on the other hand demographic segmentation help us to find the best place to advertise our product. For example if we advertise in newspapers, we can choose the best place, which meets our targets and to advertise there. Demographic segmentation give us the opportunity to segment people and to choose best part, where we will buy more. Benefits sought also segment people according to their preferences. For example some people will need a white, black, noir or purple refrigerator, others will want to buy small or big, others will prefer to have a refrigerator which have many options (such as to make ice, to purified water and so on). In general, refrigerators are unique product among the white technologies and every family needs this technology. In an ideal world, each individual buyers would be considered to have 10unique set of needs, which they seek to satisfy Palmer (2000).

The Influence of Celebrities

The Influence of Celebrities The influence of celebrities especially in this century has extends far beyond the traditional role meant for it in the society. The World Wide Web is one of the major causes behind this phenomenon (Choi and Berger). We have now put the celebrities on a pedestal that is on the same or even a higher level than that of our leaders. Simply put, we treat them as the modern day gods. This phenomenon can be seen where in Twitter; Justin Bieber has a lot more followers compared to Barack Obama. (Mell) in his article discusses that it is noticeable that today’s headlines often revolve around celebrity news than other types of news. The quantities of entertainment magazine such as Us Weekly are noticeably a lot more than any other types of magazine. Generation Y’s obsession over celebrities baffles the Generation X simply because they are wondering why are stars and celebrities are so popular. In his article (Callaway) explains about a new psychology study that helps determine on why some stars are popular. The study showed that people just need something to talk about and that it is a basic human desire to connect and find common ground with others. This basic desire pushes us to discuss on an already popular celebrities. The article also states that fame is self-perpetuating thing even when that celebrity is not doing anything that is fame-worthy anymore. Take Brad Pitt for example, he is a very famous actor and while he is now are doing less acting but when his name are mentioned most people would definitely know who he is. (Austin) in her article discusses that the society paints celebrities and stars as they are just like us but they are the better versions of ourselves in every aspect. Her article also highlight that children these days sees fame as a cure for all problems and that fame appears to be an attractive way to fix things. We aimed to be just like them because in our mind, they are living the perfect life – lots of money, fancy cars, big houses, perfect body, and many others. That is why celebrities and stars are so popular. Take Jay-Z for instance, he is a music mogul who was born in an area that is filled with gang violence but he rose from the slums of where he was born to become rich, successful and have a beautiful family. This is what makes celebrities famous because we relate ourselves to them and we want to be like them. Each of us have our favourite stars and celebrities and for us the term stars and celebrities basically bear the same meaning but these two term bears a totally different meaning. According to (Merriam-webster.com), a celebrity is someone who is famous or well-known because of something that the person does. That person can be a socialite, a famous spokesperson, a radio deejay and many more. For example, Paris Hilton is a celebrity because she is famous for her luxurious lifestyle. Meanwhile according to (Dictionary.com) a star is someone who excels in their respective field and has an added charm to them or what we call as charisma. The combination of excellence in their respective field and their charisma is what makes stars stand out from the rest. An example of a star is Sandra Bullock; she is an award winning actress – she won an Oscar for Best Actress in 2010 because she possesses an excellent acting skill plus she has charisma. With the rising demand for more entertainment shows, reality TV shows are created to fulfil the said need thus a new term are coined for its stars. Reality TV shows stars are called media personality. According to (Urban Dictionary), media personality is celebrities that lack in natural presentation talent. For instance, Kim Kardashian falls under the media personality category simply because she got no real talent. Stars are worth millions or more in the entertainment industry. A star worth is based on their characteristics and personality. A star will worth more if they possessed good norms and ethics and of course a star worth more if they have credible skills in the field that they went into. For example, Cristiano Ronaldo, a famous football player in the world, is beating Lionel Messi and Gerard Pique. He gets the highest paid salary estimated around $21 million every year (Kornowski). Beside Cristiano Ronaldo, there are still a number of famous celebrities who got paid the same or more amount as he is. One of them is Jennifer Lawrence. According to the (The Inquisitr News) Jennifer Lawrence was the most bankable star of 2013. Based on Hollywood Stock Exchange, it claims that at first the market value displayed of Jennifer Lawrence in last September is at $125.49 per scene and currently, her market value has significantly increase to $147.83 per scene (Perez). Stars are easy to rose to fame and fade away from it – they tend to become expandable. Thus, stars like film stars need to be worried if they want to remain Hollywood worthy. This is because they need to use their ability and profession to stay bankable. According to The Hollywood Reporter’s author S. Galloway, stars have more pressure to be the first pick for studios because unless they have an impressive box-office record, they cannot demand and negotiate more about clauses that is in their co ntract (Kiisel). In addition to that, people will judge the stars on how do they look, how do they dress themselves and how do they carry themselves. It means that, looks and appearance is very important for a star to gain popularity. An article by (Kornowski) stated that less attractive stars get paid less whereas good looking stars are paid handsomely. If we notice the current trend of how stars look is that almost all the star is good looking and they have a nice body shape which is slim and muscular. Arirang TV conducted a survey with 699 fans to found out which star has the best appearance. The result that came out was interesting. 2NE1 member and Sandara Park is ranked number one with the votes of 24.5%. For the next survey, the question is which female star has the most perfect body. The result shown that 4Minute member, HyunA got the most votes with 13.9% (Oh-dara.com). This shows that it is very important for a star to own a good appearance and perfect body. Star image can be argued that they are the representative of person which they eventually change the ordinary preconception of what is it to be a normal human being in the society. However it is proposed that the society is what stressed them like others in the social group or class to which they belong (Wilson). For example, Lady Gaga is an image and definitely not the real person. Furthermore, star image is not a real person that is created out of range of materials. They could also be reappearing as icons and font. A star’s images use different type of media forms to be recognized by the public. Many stars use their image for advertising and other purposes. Stars image representative of attitudes, shared values and to promote a certain ideas. The star image’s quality is based on the audience’s interest and views. Stars image usually give the audiences a picture or idea or what people are supposed to be like. Stars are commodities produced and consumed on the s trength of their meanings (Dyer). For example, Lady Gaga was made to create a physical embodiment pop culture. Star image also influences the audiences or fans to copy them in the sense of fashion and hairstyle. Sometimes, stars they have a unique image that is impossible to copy but the image they portray has created many fan bases. A star image motif is a running theme for an artist and the aim is to help to establish the artist as a brand (Dyer). Basically, the star image shows how those medias promote or how they advertise in a way that they will make the star popular and earn money. For example, YouTube stars have to produce a good quality of image to attract more viewers and fans. Moreover, they can earn money by getting more views and subscribers. Some of the stars use their image as logo or icons to promote themselves through media. By that they can also earn money from there. For example, Eminem uses his star image in a style in which he has been using for many years like posters and caps. Even though he wasn’t in the music industry for quite a while but he still maintain he style until today. He also earns more than a million by using he own style to promote himself. This idea makes him even popular because the brand makes him stand out and also makes his fans think that he never left. Furthermore, most of the Korean stars use their image to promote themselves and become popular even though there are not very talented. This is because media is what makes them good looking and popular. Through media also helps them earn more money and also more fans. Pop star like Justin Bieber, Rihanna, Lady Gaga and Bruno Mars earn more money because of their talent and also their appearance. On the other hands, they also promote themselves through their albums and also cover magazines that make them even popular and earn more incomes. Paparazzi and journalist are known as the ones who publicize famous stars and celebrities for the public. Even though, they are known as annoying yet persistent stalkers who would go against their ethical practices to get the shot or story they desire but this day and age what we think and talk about with our friends and family greatly revolves around the glamorous, and usually scandalous, lives of the rich and famous as said by (Tong). Nowadays, we have created a new platform of entertainment by introducing stars and celebrity television program or better known as reality TV shows to parade themselves and earn money from us like TMZ, Perez Hilton, E! News, web-blogs, tabloids and so on. However, many argued that stars and celebrities chose a career that requires them to be in the public eye and receive a lot of attention. Many believe that if a star or celebrity stays out of the media, they could be unrecognizable and someone might steal their spotlight. Therefore, it is undoubted t hat the press who sells explicit photos, the public who buys them and the celebrities themselves are as responsible for the invasive journalistic practices that pry onto star and celebrities private lives. All three parties are equally as responsible in such practice as the journalist; press and celebrity make money out of it. Paparazzi and journalist target famous people whom they consider the public to have voracious appetite for. The public obsession towards a star or celebrity could result in encouraging paparazzi and celebrities to go above the limits of invasive antics. It is only when harm occurs that the public becomes outraged enough to criticize the news gathering techniques of the paparazzi. For example, who would blame Britney for losing control or Lindsay Lohan for feeling she cant trust anyone† says (Tong). It is because people like us are the ones who pressure stars and celebrities to give portray and image we want to see the in. Whether or not it is bad or good. They may be able to disgrace some people, but in the end, the publishers and readers will make a decision based on the bottom line of it, not whether its right or wrong says (Puente). Frank Griffin, co-owner of the Bauer-Griffin paparazzi agency mentioned that paparazzi does not waste time on famous people whom they fail to cover in as time is the essence of money and the demand on different famous people changes all the time. The paparazzi â€Å"are so easy to avoid Griffin says. Just cover your face, and if you do that every day, theyre not going to get any pictures, theyre not going to make any money and theyre not going to sit outside your door anymore. It is a cycle of demand where it is through the demands of the public that encourages paparazzi and journalist to covers on a certain famous people who they desire to know and is obsessed about. Thus, making the press company to buy photos and stories of famous people the public demand and publicize it. Although it may seem like famous people often avoid paparazzi and press but it was argued that famous people themselves wants to be publicize as well and be used for product endorsements and advertising schemes (Tong). Most of celebrities go to places where they know paparazzi will always be there. Some even call ahead of time to notify paparazzi and journalist of where they are. An article by the (Urban Times) stated that â€Å"There are even rumours that celebrities themselves asked their public relations team to alert paparazzi to their locations in ensuring maximum coverage. In some ways it is win-win for both parties; it’s certainly a complicated relationship.† Meanwhile, in a written article by (Anderson) said that â€Å"the stakeouts and high-speed chases that the paparazzi are notorious for sound horrible, but if people didn’t read the magazines or didnt care so much about the celebrities, there wouldnt be a demand, and the paparazzi may disappear.† In this era where the World Wide Web creates a ‘limitless’ kind of world where information is literally at the tip of your finger celebrities are seen to be centre of it. The internet provides an easy and perfect platform for celebrities to further spread their fame and thus cemented their status in the public eye. From what we gather is that the society put celebrity’s life as benchmark for what a good life should look like – celebrities are put on a pedestal and they are our modern day god. Other than that, we learn about what makes a star bankable – their good looks. Also we look into the fascinating relationship between the stars and paparazzi where we can conclude that it is a win- win situation for both party but there are some boundaries to be obey because now the paparazzi does not only portrays the star alone but also they are lurking about the star’s family. An article by (Schaefer) discusses about â€Å"a bill aimed to protects the children of celebrities and public staff officials from paparazzi.† This bill basically protects the child’s star from any form of harassment including photographing or recording that child without parental consent. In a support to help this bill to be passed, actress Halle Berry and Jennifer Garner both testify in front of the legislative committee. Berry in her statement said â€Å"They ask my daughter questions that are inappropriate for a 5-year-old to have an answer.† While fellow actress Jennifer Garner states that â€Å"she made the decision to have a public life when she chose her career (acting), but her children are private citizens, just like anyone elses.† This bill clearly creates a strain in this star-paparazzi relationship with the newspaper publishers are among those who oppose the bill stating that it would violate on the journalists’ ability to do their job s. With all of this fame that the stars garnered over the years we cannot stop to but to wonder that with fame come great consequences. Julia Roberts once said that â€Å"I dont think I realized that the cost of fame is that its open season on every moment of your life.† This simply portrays that once you are famous your life are owned by the public or so to speak. Word Count: 2624 words References Anderson, Christina. Are The Paparazzi Just Doing Their Job, Or Are They Overstepping Their Boundaries?.The Huffington Post. N. p., 2014. Web. 21 Jun. 2014. Austin, Anastacia. Why Are We So Obsessed With Celebrities?.Buzzle. N. p., 2007. Web. 20 Jun. 2014. Callaway, Ewen. How Celebrities Stay Famous Regardless Of Talent Science-In-Society 24 June 2009 New Scientist.Newscientist.com. N. p., 2009. Web. 20 Jun. 2014. Choi, Chong Ju, and Ron Berger. Ethics Of Celebrities And Their Increasing Influence In 21St Century Society.Journal of business ethics91.3 (2010): 313318. Print. Dictionary.com,. The Definition Of Stars. N. p., 2014. Web. 20 Jun. 2014. Kiisel, Ty. You Are Judged By Your Appearance.Forbes. N. p., 2013. Web. 21 Jun. 2014. Kornowski, Liat. Shes Worth HOW MUCH?!.The Huffington Post. N. p., 2013. Web. 21 Jun. 2014. Mell, Mic. Is Celebrity Obsession Destroying Our Society? | Thecelebritycafe.Com.Thecelebritycafe.com. N. p., 2009. Web. 18 Jun. 2014. Merriam-webster.com,. Celebrity Synonyms And More From The Free Merriam-Webster Dictionary. N. p., 2014. Web. 20 Jun. 2014. Oh-dara.com,. Article: Dara Ranks First In Arirang TVs Survey Which Star Has The Best Appearance. N. p., 2012. Web. 21 Jun. 2014. Perez, Adrian. â€Å"The Bankable Star: Why Jennifer Lawrence Is Going To Be Around In The Film Industry For A Long Time†; -A Close Look At Market Value Improvements -How A Film’S Box-Office Success Makes Its Stars More Bankable.Cineasts POV Press. N. p., 2014. Web. 21 Jun. 2014. Puente, Maria. Celebs Push Back Against The Paparazzi.Usatoday.com. N. p., 2014. Web. 21 Jun. 2014. Schaefer, Samantha. Halle Berry, Jennifer Garner Testify On Paparazzi Bill.Los Angeles Times Articles. N. p., 2013. Web. 22 Jun. 2014. Dyer, Richard. Star Image.Slideshare.net. N. p., 2014. Web. 21 Jun. 2014. The Inquisitr News,. Jennifer Lawrence Was The Most Bankable Box Office Star Of 2013. N. p., 2014. Web. 21 Jun. 2014. Tong, Arianne. Do Celebrities Deserve Some Level Of Privacy By Arianne Tong | Entertainment Scene 360.Entertainmentscene360.com. N. p., 2014. Web. 21 Jun. 2014. Urban Dictionary,. Media Personality. N. p., 2014. Web. 20 Jun. 2014. Urban Times,. Celebrities Are Using The Power Of The Paparazzi For Good. N. p., 2013. Web. 21 Jun. 2014. Wilson, Karina. Mediaknowall ASA Level — Stardom.Mediaknowall.com. N. p., 2014. Web. 22 Jun. 2014. 1

Whos The Boss? Essay -- essays research papers fc

Who’s The Boss?   Ã‚  Ã‚  Ã‚  Ã‚  A typical relationship between an employee and an employer exists on the acknowledgment of who is in charge; an employee must accept the employer as an authority. A worker should address the employer with a certain amount of respect and professionalism. An employer should have control of their employees and make it clear that they are the boss.   Ã‚  Ã‚  Ã‚  Ã‚  In David Mamet’s play Glengarry Glen Ross, however the relationship between the employees and the employer is extremely atypical. There is no correlation to what is believed to be the norm. The language Mamet uses in the play makes the peculiar relationship believable. The arguing and resentment can be felt be the reader. The employees in this particular office have â€Å"forgotten† who the boss is; they do not speak to him with any respect or dignity. The employer accepts the way he is treated and does not stand his ground; he allows his employees to walk all over him. This office is not the kind of work place where the boss has the last word; there are numerous times throughout the play where the boss and his employees actually fight. The relationship between one of the employees, Shelly Levene, and his employer, John Williamson, reflects this abnormal relationship. Williamson is the boss, or manager of this particular branch of a real estate company, he does however have two bosses, Mitch and Murray. The play begins with Williamson making an announcement regarding the jobs of all of the employees in the office. There is a contest beginning to see who could close the most deals. Whoever won would win a car and whoever lost would be fired. In the following conversation between Williamson and Levene, the two are discussing whom the good leads are going to. Levene has told Williamson that without the good leads he will not be able to close, in which case, he will be fired. Williamson has said that he has to give the leads to the closers and that Levene has not been a closer. I pick up the conversation after many pages of arguments, Williamson agreeing to Shelly’s bribe and right when Shelly is asking for two l eads.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"WILLIAMSON. I’m not sure I have two.   Ã‚  Ã‚  Ã‚  Ã‚  LEVENE. I saw the board. You’ve got four†¦   Ã‚  Ã‚  Ã‚  Ã‚  WILLIAMSON. I’ve got Roma. Then I’ve got Moss†¦ LEVENE. Bullshit. Th... ...n’t agree with this and believes that it is Williamson giving the orders and that if Williamson were to call up Mitch or Murray they would tell him to follow whatever Levene says. Williamson is a timid man. He does not like confrontation. Whenever Shelly or anyone began to yell at him he would just walk away. Shelly is an older and somewhat outspoken man; he knows that Williamson is timid and therefore talks the way he does to him. Shelly is feeling the pressure of the younger men taking his role as the best. All of the stress and pressure in the office causes everyone to be on edge. I think that Williamson is a bit more understanding because he realizes that Shelly’s job is being threatened. All of these pressures and feelings cause Williamson and Levene to resent each other. The language used by Mamet to portray all of this really makes the reader feel the stress and tension in the office. The reader can hear the arguing and disagreeing. The extreme language helps the reader understand the lack of control in the office as well as the atypical behavior between an employee and employer. Works Cited 1. Mamet, David. Glengarry Glen Ross. New York: Samuel French, Inc., 1982. Whos The Boss? Essay -- essays research papers fc Who’s The Boss?   Ã‚  Ã‚  Ã‚  Ã‚  A typical relationship between an employee and an employer exists on the acknowledgment of who is in charge; an employee must accept the employer as an authority. A worker should address the employer with a certain amount of respect and professionalism. An employer should have control of their employees and make it clear that they are the boss.   Ã‚  Ã‚  Ã‚  Ã‚  In David Mamet’s play Glengarry Glen Ross, however the relationship between the employees and the employer is extremely atypical. There is no correlation to what is believed to be the norm. The language Mamet uses in the play makes the peculiar relationship believable. The arguing and resentment can be felt be the reader. The employees in this particular office have â€Å"forgotten† who the boss is; they do not speak to him with any respect or dignity. The employer accepts the way he is treated and does not stand his ground; he allows his employees to walk all over him. This office is not the kind of work place where the boss has the last word; there are numerous times throughout the play where the boss and his employees actually fight. The relationship between one of the employees, Shelly Levene, and his employer, John Williamson, reflects this abnormal relationship. Williamson is the boss, or manager of this particular branch of a real estate company, he does however have two bosses, Mitch and Murray. The play begins with Williamson making an announcement regarding the jobs of all of the employees in the office. There is a contest beginning to see who could close the most deals. Whoever won would win a car and whoever lost would be fired. In the following conversation between Williamson and Levene, the two are discussing whom the good leads are going to. Levene has told Williamson that without the good leads he will not be able to close, in which case, he will be fired. Williamson has said that he has to give the leads to the closers and that Levene has not been a closer. I pick up the conversation after many pages of arguments, Williamson agreeing to Shelly’s bribe and right when Shelly is asking for two l eads.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"WILLIAMSON. I’m not sure I have two.   Ã‚  Ã‚  Ã‚  Ã‚  LEVENE. I saw the board. You’ve got four†¦   Ã‚  Ã‚  Ã‚  Ã‚  WILLIAMSON. I’ve got Roma. Then I’ve got Moss†¦ LEVENE. Bullshit. Th... ...n’t agree with this and believes that it is Williamson giving the orders and that if Williamson were to call up Mitch or Murray they would tell him to follow whatever Levene says. Williamson is a timid man. He does not like confrontation. Whenever Shelly or anyone began to yell at him he would just walk away. Shelly is an older and somewhat outspoken man; he knows that Williamson is timid and therefore talks the way he does to him. Shelly is feeling the pressure of the younger men taking his role as the best. All of the stress and pressure in the office causes everyone to be on edge. I think that Williamson is a bit more understanding because he realizes that Shelly’s job is being threatened. All of these pressures and feelings cause Williamson and Levene to resent each other. The language used by Mamet to portray all of this really makes the reader feel the stress and tension in the office. The reader can hear the arguing and disagreeing. The extreme language helps the reader understand the lack of control in the office as well as the atypical behavior between an employee and employer. Works Cited 1. Mamet, David. Glengarry Glen Ross. New York: Samuel French, Inc., 1982.

Stop Literary Censorship Essay -- Argumentative Persuasive Essays

Stop Literary Censorship      Ã‚  Ã‚   Censorship is becoming more and more common all over the world today. The online Encarta Encyclopedia defines censorship as, "supervision and control of the information and ideas that are circulated among the people within a society. In modern times, censorship refers to the examination of books...for the purpose of altering or suppressing parts thought to be objectionable or offensive." Henry Reichman from the Education World website defines it as, "the removal, suppression, or restricted circulation of literary, artistic, or educational materials . . . on the grounds that these are morally or otherwise objectionable in light of the standards applied by the censor" (Cromwell). Definitions aside, great literature is being banned by many people for a number of reasons and shouldn't be.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The First Amendment to the Constitution states that: Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances (Daniels 9-10). This means freedom. . .freedom for whatever reasons, but it's freedom. People are trying to take the freedom of choosing, choosing what books we each want to read, away.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Stephen Gottlieb states that, "censors tend to fall into three groups: 1) Parents who hear about or see material that troubles them; 2) Community members or parents who react to a book without having read it; and 3) Local, state, and national organizations, some of which have specific lists of titles which they consider objectionable." Encarta En... ...ry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2002. http://www.education-world.com/a_curr/curr031.shtml. Daniels, Walter M., ed. The Censorship of Books. New York: The H.W. Wilson   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Company, 1954. Dunne, Diane. "Challenges are Widespread." Education World. 20 February 2002.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.educationworld.com/a_admin/admin157.shtml. ENCARTA Encyclopedia. 18 February   2002.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://encarta.msn.com/index/conciseindex/1F/01f74000.htm?z=1. Gottlieb, Stephen S. "The Right to Read: Censorship in the School Library." 10 February   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2002. http://www.indiana.edu/~eric_rec/ieo/digests/d53.html. Staples, Suzanne Fisher. "What Johnny Can't Read: Censorship in American Libraries."   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jersey City State College.   20 February 2002.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://scholar.lib.vt.edu/ejournals/ALAN/winter96/pubCONN.html.

Blood And Excerise :: essays research papers

Blood and Excerise Type II muscle fibers oxidize lactate at a very fast rates. When muscle contraction produces a significant amount of lactate, it is then released into the central circulation of the blood, and within seconds it is made available to that muscle for energy. Therefore, 75% of the lactate produced from high intensity exercise is made available for energy production in type II muscle fibers. The remaining 25% of lactic acid is used for energy in the heart, the make up of liver glycogen, and the supply of energy to inactive muscles. A good example of this would be a runner who is exceeding his or her planned race pace in a 10k. The excess lactic acid accumulated in the contracting muscle from insufficient oxygen is then made available to inactive muscles (e.g., the arms) from the central circulation of blood. The remaining lactic acid that is not directly oxidized for fuels is sent to the liver, where it is stored as glycogen. In the process of exercise, glycogen is released into the blood stream to form glucose. Lactate is Good As coach and athlete you must learn how to teach the body to handle lactic acid. It is imperative, if you want successes in today's highly competitive field of athletics to train your muscles, body and mind to accomplish gains in performance even in the presence of lactic acid. Coaches and athletes should design training programs with this being a primary focus. This is done by two basic components of training. Long Slow Distance (LSD) training beyond the normal racing distance, will develop tissue enzyme adaptations that will rely upon the use of free fatty acids for energy production, which will result in less lactic acid being produced. LSD training will also increase the rate of lactic acid removal from the blood and muscles. During continuos steady state exercise, you increase capillary density and mitochondria function in skeletal muscle, These two peripheral adaptations brought on by LSD training will enable your body to handle lactic acid much more efficiency. High intensity training will develop the cardiovascular system to increase the rate of oxygen transport to the contracting muscles so there is less reliance on carbohydrate breakdown to lactic acid. High intensity training such as intervals., and variable pace workouts, will increase your functional capacity (Max VO2). This means that in actual competition you will produce less lactic acid, because your muscles are relying mostly on the use of free fatty acids for fuel. The lactic acid that is produce will be removed by the tissues that can use it as fuel, such as the

Explain with examples how the theoretical perspective of the researcher accepts choice of method

The choice of method used to collect data is used by the theory that the given sociologist accepts. Most sociological theories have certain types of data they tend to collect, and certain methods that they choose to adopt. The two techniques used are quantitative and qualitative. Quantitative techniques are used to measure distribution and the extent of a social characteristic. This technique is also useful when comparing two social variables such as social class and educational achievement. The technique provides a percentage or numerical feedback, allowing a statistical approach to sociological research. This type of research relies heavily on secondary data, i.e. research not collected by other parties, such as official statistics and social surveys, especially ones involving a formal interview. The Quantitative research technique is favoured highly by positivists who see measurement and statistics as a crucial element in making sociology more scientific. This technique can easily be duplicated, repeated and classified to achieve the same results, meaning the conclusion can be confirmed as fact. Positivists may also create their own primary material through creating questionnaires or structured interviews. The second research technique is Qualitative. Qualitative research is not based on measurements or statistics, and is useful if the researcher does not require a quantified figure or if the subject that is being studied cant be precisely measured. This style works well with participant observation as the observer may want to simply observe behaviour rather than record it. Interpretivists prefer the Qualitative technique as they employ methods such as in depth interviews, non-participant and participant observation. These methods are not easily repeated and no two observations may be the same, but that are still very valid. Traditionally, those who followed positivism were the Structuralists, the Functionalists and to a certain degree the Marxists. The Structuralists believe that the system of society took greater precedence than the elements within the system, so individuals are directed by society. Functionalists like Durkheim and Parsons believed that the actions of the individuals in society were controlled by the cultural system that they belonged to. Marx tried to apply more generalised historical social laws to his theories to try and predict society's future. However, some positivists have criticised him for not being scientific enough, and claim that his ideas are merely theoretical. The main body of interpretivism is made up of Phenomenologists and ethnomethodoligists. Phenomenologists are concerned with understanding how humans understand their environment and the world around them. The distinction between Phenomenology and positivism is often exaggerated. For example, Durkheim, the founding father of Functionalism did not stick rigidly to his own methodology. He made mental sketches of what it was like to be a Roman Catholic or Protestant. Ethnomethodology looks at how humans categorise the world around them, how people give meaning to their social world. This approach is only concerned with the subjective approach. Some sociologists do not fit directly into a category, interpretivist or positive. Symbolic interactionists such as Becker are commonly described as interpretivists as they understand they must appreciate the point of view of the actor, nevertheless, they still try to maintain a casual relationships. Some develop hypotheses and assess these against further evidence. Another example of a sociologist who crossed the boundaries was Cicourel, and ethnomethodoligist also used statistics to study juvenile justice. In modern times, theoretical commitment is not seen as important as structure and action and a mixed of methods is employed. For example Lea and Young have both used in depth interviews and statistics when analysing crime. Important points to take into consideration are that some techniques are better at analysing phenomenon than others. For example you would have great difficulty using social survey or official statistics to study police brutality or new age travellers. Some methods may be rejected as unethical such as covert participant research. Practical considerations are also noted. Time, money and number of collaborators may be affected if research is funded by a particular body. In conclusion, tradition dictates that there are only two choices of research technique that are adopted by different social theories, but in reality however, many sociologists find that the best way to achieve reliable and valid results is by combining both qualitative and quantitative.