Technological Advancements On The Film Industry Media Essay

Technological Advancements On The Film assiduity Media Es reciteAbstractThere argon primary(prenominal)ly three split when it drives to the force of technology on the word picture intentness.The first assort is how the recent tools has benefited or handicaped the hit pains. These tools include the television television camera technology, video editing softwargon, adding specific effects etc.The second part is how technology has alter the trade and the earreach of the assume bem users. How the rise of affectionate net schools and nett 2.0 world has affected the communication, advertising and diffusion of their products with their audition. This go a focal point overly include the saucily HD media dispersion regularitys standardized Blu Ray and HD-DVD that provide better quality for their earreach.The third part is ab step up how technology has actu whollyy hurt the acquire industry. The main centralize of this ara will be to the highest degree how different technologies make water pro cull outed the copyright jurisprudences.IntroductionThe film industry has benefited a bay window from the incessantly growing sweet technology. With the rise of digital filmmaking over the years communicate pictures are once over again going through a reinvention. star of the biggest benefits the film industry has had with technology is camera technology. With the cheap digital cameras useable these mean solar days it has been relatively easier for small film companies to produce films. Also much films are produced these days because it is faster to produce films.Now it is likewise easier and little expensive these days to communicate and share media with the listening with the rise of multimedia mobile ph one and moreover(a)s. Also the audience feedback is devoted faster and easier.A nonher biggest benefit of new technology is that it has saved a rush of time in making documentaries and movies. This is because of the new compa ct digital cameras with ample space.The internet has also had a in truth big effect on the film industry. clear 2.0 sites care YouTube and other video sites demand enabled film makers to interact with their audience more than comfortably. This has also enhanced the relationship with the audience.Article Cited From (How Digital applied science has Changed)Plan of actionMy primary medium of investigate will be the internet. I think there is a plenty re try tangible available on the internet that will be boosterful in my research. There will be several case studies that will focalisation on how technology has helped the film industry.One of the leading case studies will be of recently released movie by James Cameron Avatar. This film is completely based on living and special effects.Next I propose on contacting some of the liveness and small film businesses and find out their views on how new technology has affected how they produce films.Media Distri merelyion MethodsIn the past media distribution methods were limited to video tapes and c summationtes where the quality of the video was not as dear(p) as today and they use random entre. This meant that it was not realizable to skip directly to a scene.The more or less common media distribution method currently is the DVD. New technologies like Blu-ray and HD-DVD are also befitting famous. DVDs are one of the cheapest ways to distribute films and the this has been the standard distribution method for films for quite some time.Over the past year Blu-Ray and HD-DVD are suitable more famous and could soon replace the older method like DVD. The reason they are proper more famous is because of the quality they offer. Users set up now enjoy movies on in truth high description which is upto 1080p, the highest definition available.The introduction to these new media distribution methods has had some(prenominal), a good and a poisonous effect. The favour the film industry had with this is that t hey were to charge a premium monetary value for higher quality movies compared to standard quality DVDs and this, in many cases, resulted more profits for them.On the other hand, since people now have access to high quality movies from the comfort of their homes, visit the cinemas less often.Film spirit ToolsAutodesk Maya And FilmThe leading animation software today comes from Autodesk. The two real famous softwares they make are Autodesk Maya and Autodesk 3ds Max. These two have been used in numerous movies to edit and animate characters. whatsoever animated movies like Monsters Vs Aliens and Avatar.The in vogue(p) spudment in digital camera and calculating machine graphics (CG), stereoscopy, is becoming more famous in films these days. Stereoscopic technology uses the characteristics of the human mess which bear make characters or objects appear at the drive or behind the cinema screen. This creates an illusion of depth.Autodesk Maya enables users to view, create and edit stereoscopic suffice and enables film makers to uses stereo as a powerful way to help in story telling.The reward this has is that the audience were drawn more deep into the movie experience because of the new standards it sets in stereoscopic 3D deed employ Autodesk tools.(Autodesk Film AVATAR)Fully Featured Animated Film victimization Autodesk 9On 9th September 2009, the movie 9 was released. This was a full featured animated film with any frame featuring Com tramper generated inages and characters. on the intact this was matched up with multilayered calculating machine generated images and advanced 3D lighting and camera effects.This whole animated film was make using Autodesk Maya animation software and Autodesk mudbox a sculpting software. With these two tools, all the creative and technical demands this animated 3D film had were met.Autodesk To The RescueDuring the making of this movie, animators faced quite a few challenges. The very first challenge faced by the animation team was the timeframe that the work had to be completed in. 14 months. This included everything from start to finish the way the characters looked, the storyline itself, how they would move and the animatics. For the team this seemed an impossible task within the timeframe given and the level of detail and complexity required.During the movie there were a lot of scenes where the characters that dynamically interacted with each other at the same time. There were a lot of virtual stunts done in the movie with characters that had very fine, stretchy burlap mesh with a rigid zipper in front and visible stitching.These mesh textures were really a challenge for the animation team, curiously when the characters moved and the animation was difficult. It was a challenge but Autodesk Maya had the capability to happen upon these tasks although it did put Maya to test.All these challenges were met by both Autodesk Maya and Autodesk MudBox. Maya handled al approximately of the ch allenges like the asset creation, virtual camera and the multilayered 3D animation and all the effects. MudBox helped alongside with Maya to make the highly detailed shapes and models and the ground texture.Animation software like Autodesk Maya has helped the film industry to create movies like these. Without the use of such(prenominal) software, making of such movies would have been impossible.One of the members of the team, Adams, said that Maya is a very robust, fast and it has enabled us to make highly complex 3D structures, a lot of camera moves, explosions and lighting effects. He also states that Autodesk Maya was the best solution that they could have used to make a movie such as 9.(Autodesk Starz Animation)Case written report The Technology behind The Making Of AvatarPerformance Capture go CGI (Computer Generated Imagery) and motion capture is not very new to the film industry, mathematical process capture is something that was skilful recently invented specially for t his movie. As mentioned earlier that crusade Capture is done by placing reflecting markers all over an actors body and these are then interpreted by the electronic computer and converted into CGI. However the disagreement between a real human expression and computer generated is quite noticeable. Performance capture is something different. In work capture actors are sibyllic to wear special head gear which has a camera attached to it which saucers each and every muscle strawman and converts them into digital media.Stereoscopic 3D Fusion photographic camera SystemAfter seven years of research and hard work James Cameron, the director of Avatar, along with his partner, Vince Pace, came up with the most advanced 3D lightweight camera that can shoot both in 2D and 3D mode. Before this invention 3D cameras were very big and weighed about 450 pounds.Digital AnimationFor this movie the digital animation was done by Peter Jacksons company, Weta Digital. very(prenominal) professiona l artists turned the introductory renderings into photo-real images using new breakthrough techniques in lighting and shading.Virtual Camera/Simul CameraFor this movie two new kinds of cameras were also invented. The virtual camera and the simul camera which work together. The virtual camera isnt a real camera at all but it stimulates another camera that was transmitted computer generated images by super computers. What the simul camera did what fed real time computer generated images to the 3D fusion camera system.Use of Autodesk Digital Entertainment creation ToolsFor this movie, James Cameron and his team developed a new way to develop hostelovative visual effects using advanced virtual filming techniques. Using the software a virtual stage was created in which the effect of actors would be captured, applied to computer generated characters and also the ability to view the results in real time.The uncanny valley, which is the noticeable difference between real emotional sta te human characters and computer generated characters, was overcome by using advanced performance capture and visualSource (Avatar Behind The Scenes) exertion CaptureMotion Capture has been used in the film industry very often. The most basic definition of motion capture is recording the movement and translating that movement into a digital model.To achieve this actors in movies wear reflective markers all over their body which are then interpreted by a computer and turned into digital 3D models.Advantages Of Motion CaptureVery fast and it is possible to achieve real time results. Because of this the cost of keyframe animation can be reduced.Very complex movements can be recreated.The add of animation data that can be gathered is very large. This saves a lot of time.Disadvantages Of Motion CaptureSpecial hardware and software is requisite to execute motion captureMovements that do not follow the law of physics can generally not be captured.(Motion Capture)Film persistence and ti ssue 2.0The amount of users using the Internet these days have big dramatically over the past years. This has allowed the film industry to reach their audience more easily through online advertising and by the use of brotherly networks such as Facebook, YouTube.Search EnginesThe internet revolves around Google. The term search online these days means using one of the major search engines. These are either Google, Yahoo or Bing.Search engines also have an impact on the film industry. New movies coming out have their suffer websites and these are found mostly by search engines showing the germane(predicate) results and showing the movie website when users search online for it through search engines.This is the way the applicable websites of movies are found and they reach wider audience.FacebookWith over 500 million users on Facebook, this has become an enormous platform to advertise on for film makers of their in style(p) upcoming movies. One of the main reasons Facebook is a h uge marketing advantage for film makers is because of the ability for information to be spread virally on it. Facebook groups and fan pages are liked by thousands of Facebook users daily and these are very viral in nature. It is not very uncommon to see a Facebook winnow Page having liked by millions of Facebook users.The above mentioned marketing methods are in fact free and it doesnt cost anything for film makers to create a these pages and they ultimately become viral. Facebook also has a paid advertising program that can be used to market just about anything.Fanpages are a slap-up way to know your audience better. Facebook is all about communion and interaction with people which is why film makers can interact with their audience more easily, ask for their opinions and get to know what they want.There is one main advantage to why paid advertising on Facebook is the best. The reason is because you one can get ultra- rumped audience from Facebook due to all the information tha t users put on their profile.(Facebook Stats)Above is a screen shot of information from a Facebook users profile. All the information put is put here by the user itself and it contains information about the users location, college/school, sex, martial status, their likes and interests and hobbies.Facebook uses this information to target the right audience through their advertising program. Whenever an advertiser wishes to create an advertising campaign with Facebook he/she is presented with a number of targeting options. These options include the followingAgeLocation land upMarital StatusEducation And WorkLikes And InterestsAdvertisers on Facebook can target their audience based on all of these above criteria which enables them to target only the kind of people that might be interested in what they are advertising, which in this case are movies.YouTubeNow owned by Google, YouTube is the most famous video sharing site on the Internet. YouTube has both good and bad effects on the film industry. According to the stats from YouTube.com itself and other sites like website-monitoring.com YouTube exceeds 2 billion views per day.An estimated number of 24 hours of video is uploaded to YouTube every wiz minute and an average person spends about 15 minutes per day on YouTube. Film Makers know this and have had an enormous marketing advantage and have reached a more wider audience because of this.YouTube has made a distinguish page especially for movie trailers where they can be uploaded and then made public.YouTube, like most other Web 2.0 sites engages conversation among the viewers and visitors that come and watch videos and movie trailers. This is yet another advantage to the film industry as they can know the opinions of their viewers and get their feedback.Another great feature of YouTube is its ability to share the video virally on other loving network sites like Facebook MySpace and others. An estimated number of 46.2 years of video is watched a day from Facebo ok itself.One important aspect of these Web 2.0 sites is that most of them are interlinked. For casing you can use your Facebook account of sign in to several Web 2.0 sites. This makes information on the internet very viral in nature which is a benefit for advertisers.The disadvantage of YouTube is that currently there are about 7,000 hours of movies and TV shows that are put up on YouTube for users to watch for free. Some of these videos uploaded do break the copyright law. These videos are continuously being uploaded on YouTube and there is little that can be done about this.This is just one of the several video sharing sites. There are also others like Vimeo also where copyrighted material are being uploaded every single day by users.(Youtube Facts)Social BookmarkingSocial bookmarking is when users bookmark a certain website or web page that they have found evoke and this is then publically viewable to all the other users on that fond bookmarking website. Two of the very famou s social bookmarking websites online today are Digg and Delicious.These social bookmarking websites are again a great way for information on movies, film to go viral and reach a lot of people. It is again possible to sign into most of these social networks using your Facebook account. One such social bookmarking site is Digg.Disadvantages Of Web 2.0Broadband InternetEver since broadband internet was introduced, internet users have been able to enjoy higher speeds in downloads and uploads. This has given a rise in piracy. It is said that one inn four people have illegally downloaded a film.The film studios say that piracy on the net has cost them billions of dollars in losses. The estimated figure as of the year 2006 is $20 billion.It is said that film piracy is going to augment as more people shift to broadband and can download files at higher speeds.(Online Film Piracy Set To Rise)(Film Piracy embody The Economy $20 billion) load Sharing SitesThe main disadvantages when it comes to the internet and Web 2.0 are copyright issues. Since digital data can be easily copied it is very common to see movies being shared out on buck sharing sites and discussion boards.A lot of these file sharing sites have their servers off-shore, in some other countries where copyright laws dont apply to them. This means that it is possible for them to have lot of copyrighted material on them and users from anywhere in the world is able to download them simply with the click of a abstract button.Peer 2 Peer NetworksP2P and torrent sites have become a very common way to share files on the internet. All that is unavoidable is a small piece of software installed on a computer that allows a user to share files directly from their computer.This way millions of users can openly share whatever is on their hard drive with other users on the peer to peer network. This makes it very easy to share pirated movies across the internet.File Sharing Message BoardsThe term Warez refers to copyr ighted material being shared for free and this term is very famous on the internet. A lot of forums and message boards are specially made for this purpose and millions of users download movies and slews of other copyrighted material for free which does a significant harm to the film industry.Portable Digital CamerasRecent portable digital cameras and camcorders have given a rise to piracy. It is now very easy for users to view as a portable camcorder or camera into a cinema and record the movie during the runtime. This recording is then sold on DVDs and/or uploaded on file sharing sites and/or peer to peer networks.Conclusion And military rankThe leap in Digital Animation software has helped the film industry in making more detailed, 3D animated films.Web 2.0 has vie a major part in the success of the booming film industry that is present today. With the help of social networks and its viral features, the marketing of new movies have become very easy and also cost effective.Alth ough film piracy is on the rise and more people are using camcorders in theatres and copying off DVDs and posting them on the internet, the film industry has shown a significant amount of growth. Film piracy has cost them millions of dollars but yet film revenues have tripled over the last 25 years. freshly developed CG techniques like performance capture have started a new era to the film industry which is going to lead them into making more better films.It is clear from the above information presented that the advantages of what then new proficient advancements have done for the film industry clearly outweigh the disadvantages. 3D cameras and state of the art animation and editing have lead todays movies to be more enjoyable and fun to watch.(The Fact And Fiction Of Camcorder Piracy)