Counsumer Behavior Essay

Absolute doorway Differential threshold How does sensory adaptation strike advertising effectiveness? How can suss outeters overcome sensory adaptation? Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer.For each of these productschocolate bars and bottles of expensive perfume sop up how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increase competition. 2. Key Concepts Contrast Figure and ground How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or deflect the effectiveness of the ad?What are the ethical considerations in employing such strategies? What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground take help or interfere with the communication of advertising messages? Find three examples of print advertisements that use just about of the stimulus factors discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key ConceptsSelective perceptual experience Perceptual mapping Define selective perception. Thinking back, relate one or two elements of this theory to your own attention patterns in viewing print advertisements and TV commercials. Select a company that produces several(prenominal) versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the theaters Web site and prepare a list of the product items and the benefits that each item offers to consumers. be all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.