Narketing in the Digital Age :: essays research papers

merchandise In The Digital Age ANSWERSBe sure to answer all part of each question. Be sure to use complete sentences whenever appropriate.Good hatful1.What were the four major forces that shaped the digital age?Digitalized and ConnectivityInternet ebullitionNew type of IntermediariesCustomization and Customerization2.What are the four major e-commerce domains? line of business to ConsumerBusiness to BusinessConsumer to ConsumerConsumer to Business3.Define internet, intranet and extranetInternet A vast normal web of computer cyberspaces, which connect users off all types Around the gentlemans gentleman to each other and to an amazingly large information repository.Intranet A network that connects people within a company to each other and to the company network.Extranet A network that connects a company with its suppliers and distributors.4.Discuss the benefits of consolidation online selling with in-store selling (use examples).For example the store back up Stop and Game S top dot com. They consecrate an advantage on both territories and they strain the customer base, by being available and online. You can afford to snub more sometimes online, to keep the customer shopping, and the company can accomplish the customer service base open both online and in person, no matter how you bought the product. Also if you there was a problem with the product, you can physically take it back to the store and they can return or exchange. So the benefits are great, because the company has both markets at its advantage.5.E-commerce and the Internet vanquish under ones skin many benefits to both buyers and sellers alike. Briefly discuss the benefits to both buyers and sellers.For buyers they might get the opportunity to by a mass quantity at a low price and it can keep a companys overhead down. For a buyer, to me the main element is convenience, because you do not have to go to the actual store, you tend to get online discounts that is not available in store, an d you have a better chance in obtaining your product, because you can mayhap be obtaining it directly from the company.6.Discuss the differences between click-only companies and click-and-mortar e-marketers.Click-only companies are online only, but a click- and-mortar has both Brick and Mortar and has added an e-commerce to the company.7.Define viral marketing. What is the link between viral marketing and word-of-mouth communication? Discuss the benefits of viral marketing.Viral Marketing is the internets version of word of mouth. Vial marketing involves creating an email or some other marketing plan that is so infectious that it makes a person desire to forward it.