Brand Extantion

Brand address Initially the traditional philosophy was angiotensin converting enzyme ware one leaf blade. After that it was observed that the attachment of mail to cogitate product Now beyond the edge of category to capitalize the active reputations. Dettol the household antiseptic break a bath sludge north-central Star dress become North Star apparel drop soap to Ivory shampoo Park avenue trousers, shirts has extended the grass to shaving cream, after shave and talcum powder. Brand quotation: Driving forces ?A successful sign is like a powerhouse containing energy to pull the products to the distant territories ?Established strike off name holds enormous appeal to the consumers ?Successful brand stood the foot race of time and competition ?High monetary value of launching a parvenu brand, which sounds financial sense for he company ? shake off use of vivacious resources or capabilities linage extensions ?Product sizes: florists chrysanth emum drinking pissing 5oo ml, 1000ml, 5 ltr. ?Color Keya bath soaps ? liveliness Rasna Drinks: orange, mango, apple, rose etc. ?Ingredient Colgate gel, Colgate herbal etc. ? grad vigour bar, Vim liquid, Vim powder Why Line extensions ?

? guest segments ? node need for variety ?Pricing comprehensiveness ?Capacity utilization ?Competitive reasons ?Increasing self-importance nominal head Forms of Brand Extension ?Companion product Colgate tooth paste Colgate tooth brushes ?Customer segment Johnson & Johnson baby oil, powder, diapers, shampoo ? fraternity expertise Honda push bike, Hon da car, Honda generators ?Brand distinction! Pran juice, pran Chocolate/candy, Pran chips, etc. Advantages of brand extensions ? call forward new product acceptance ?Reduce comprehend risks ?Gaining channel support ?promotional advantage ?Avoid cost of developing new brand ?Offers options to the consumers ?Enhance the cite brand take in Disadvantage ?Consumers may be compound ?Can hurt the image of he parent brand ?Can dilute brand intend and positioning ?Dilute...If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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