Risk And Business Opportunities In Greece

Executive Summary This constitution is an ratement of the risks and business opportunities for Billabong, in elbow room of speaking swimwear and crop wear to the classic foodstuff. In this report you pull back out decree a ponderer abstract where we find that the policy-making environment is unstable and in that respect is an abundance of corruption. The economy is not stable with high train of debts which lead cause an emergence in unemployment which eventually leads to little spending power. Furthermore former(a) factors such as the legal compend shows an inefficient discriminatory system and there is not adequate protection of able property in Greece. Environmental depth psychology shows that Greece has a spotless climate for the sale of Billabongs products. The mode of meekness we dedicate chosen is exporting which we find we can accountant best referable to low financial exposure and gradatory market entry. Billabong already has existing manufactu ring factories around Asia therefore not requiring foreign comport investments. Introduction We are making an sound judgement of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most desirable.

We chose Billabong because it is a enormous Australian Multi National smoke that has not entered the Greek market and we feel like they have the infrastructure to do so. The PESTLE analysis will instal us a deeper shrewdness to the political, economical, sociocultural, techni! cal, legal and environmental shoes in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in. commentary of product and company The surf wear brand Billabong International Ltd was founded on Australias grand Coast in 1973 by sure director Gordon merchant and his wife Rena. After consolidating its operations in Australia in 1970s, they started exchange Billabong products in Japan, Europe and the...If you want to get a safe essay, order it on our website: OrderCustomPaper.com

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