Top 10+ SEO Issues Killing Your Traffic

Everyone knows SEO is important to grow website traffic and brand awareness. But with so many factors influencing search engine rankings, it’s tough to know specifically which areas to focus on. As many are still not getting the results they want from SEO, I thought I’d look at some key issues that could be hurting your search rankings and offer tips on how to turn it around. I’ve broken this post down into two sections: common content issues and common optimization issues. Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy Content Issues That Hurt Your SEO Most experts will tell you that targeting your content’s keywords is essential to increase your search engine rankings. However, creating a successful SEO strategy takes much more than just relevant keywords. While it is necessary to understand your target audience and the search phrases they use, it’s equally important to create quality, informative content that provides relevant answers to a user’s query. Poor quality content, alternatively, can lead to higher bounce rates, which can reduce your search engine rank. 1. Bad Spelling and Grammar You wouldn’t distribute a business card with a glaring typo on it, right? Well, an untidy or grammatically incorrect website can send a similarly wrong impression. A small spelling error might seem simple to you, but it shows poor attention to detail to potential customers and partners. Be sure to give all your website content the same careful review as you would any business card, flyer or brochure. As an additional incentive to have quality content, poorly written content can also trip Google’s quality algorithms and further harm your ranking. Solution: Use tools to make sure your content’s spelling and grammar is perfect. Consider even hiring a freelance editor. 2. Duplicate Content Google’s goal is to give fresh and engaging content to users. Consequently, it will lower the rank of pages that have duplicate content, which makes original content not only essential for attracting more visitors but also vital for your search engines rankings. The web has plenty of rehashed, dull content so get ahead of the game with new custom content for your readers. Solution: Create unique, engaging, high-quality content. Simple as that. 3. Tired Content Have you ever searched for information in Google only to find several reworded Wikipedia articles? Evergreen content, content that never becomes dated due to changing information, is useful, but creating content that rehashes well-known resources brings no added value to readers. If you’re hoping to attract readers and customers by positioning yourself as an expert in your field, you need content that outshines competitors and scrapers. To be unique, find new ways to approach a problem and provide content tailored to your readers. This type of approach is much more valuable, will get more clicks and should improve your rankings. Solution: Consider how you can update old content to breathe new life into it. 4. Uninformative Content One way to stay ahead of competitors is to better understand the needs and pain points of your prospective audience. When readers type queries into Google, your site should answer those questions in the most engaging and direct way possible. If users find the information they searched for on your site and they engage with it, they are much more likely to eventually turn into leads and paying customers. Solution: create content with specific audience in mind. Depending on the situation this might be a demographic segment or segmenting based on the buyer journey. 5. Shallow Content Most SEO experts agree that Google favors in-depth content that offers value to readers. Brian Dean’s study of one million Google search results found a strong connection between the number of words on a page and its position in the SERPs – the average Google first page result contained 1,890 words. If you can deliver this kind of content, it will boost your credibility and you’re likely to be rewarded with higher rankings. Littering shallow content with keywords will no longer cut it. Solution: Take the time to produce in-depth content or consider hiring a professional writer to do it for you. Common Optimization Issues Once you’re happy with the quality and depth of your content, the next thing to focus on is ticking all the optimization boxes. While there is a lot that goes in to the technical optimization side, let’s focus on some of the common mistakes. 6. Not Optimizing for Snippets Believe it or not, SEO isn’t only about ranking #1 anymore. Google has recently started prioritizing and adding new types of SERP snippets which display prominently above the organic search results. Sometimes called â€Å"ranking #0â€Å", featured snippets represent a great opportunity for companies to outrank competitors by providing succinct answers to common questions. If you aren’t creating content for SERP snippets then we may have just found what’s killing your traffic. Solution: Start creating content for snippets. Answer, definitions, lists, tables and chart are some of the most common types of snippets, so look to include those in your content if possible. 7. Title Tags Issues Search engines use title tags – or page titles – to gather information about your website. They also appear in the clickable link in search engine results pages (SERPs). Duplicate or missing title tags will harm your rankings because they don’t provide users or search engines with the relevant information about your content. Solution: Write title tags for every web page using keywords relevant to the page’s content. According to Moz, Google typically displays the first 50 to 60 characters of a title tag, so keep them within these parameters to ensure they display correctly, achieve maximum impact and encourage click-throughs to your site. 8. No Structured Data Related to featured snippets and title tags, is structured data. Structured data is essentially a way of helping Google understand a piece of content by including certain markups in the content which are then displayed on the search engine results page. While structured data itself isn’t a ranking signal, it does provide a way for you to enrich your search snippets and increase CTR (similar to featured snippets). That means if your competitors are using structured markup and you aren’t, it could be killing your traffic. Solution: Make sure your most important content has the appropriate structured markup. There are a variety of markup types depending on the type of content, so be sure to pick the most relevant markup available. 9. Broken Links As your site expands, multiple broken links can become a problem and 404-page errors will reduce web traffic and damage your reputation. They will also obstruct search engine crawlers from indexing other valuable pages on your site, which will devalue your search rankings. Solution: Use Google Search Console or another site audit tool to find any dead links. Then remove the link or set up a 301 redirect to automatically send visitors to a new page. 10. Unnatural Anchor Text Anchor text – the clickable text in a hyperlink – is an often ignored element of SEO. However, many websites have been penalized for using too many unnatural anchor texts on a web page, in an attempt to â€Å"trick† search engines. Solution: Keep anchor texts relevant to the content you place them in and use different types of anchors. For example, include your brand name in the text, use long-tail keyphrases, post naked URL links and use variations of your main keywords in each anchor text. Also, remember to only link to quality sites that are relevant to your niche. 11. Speed Issues In 2010, Google officially included page loading times as a ranking factor, penalizing websites with slow-loading web pages. There are various factors influencing page speed, but large images are a common weak spot. Solution: Use Google’s Page Speed Insights tool to measure the performance of your site. It also offers tips to improve your site speed. For example, optimize your images to keep them under 100kb and use the jpeg format. Check out this Moz article about page speed best practices for some additional tips. Fix These SEO Issues to Get Results These common SEO issues are damaging the search rankings of many web pages. Do you recognize any of these problems with your own site? If so, don’t worry. Although they may be affecting your traffic now, there are simple fixes you can perform to improve your rankings. SEO is an ongoing process and it’s unrealistic to think you can eliminate every SEO problem right away. Just tackle each issue one at a time and you’ll soon be delivering more powerful content that achieves higher search engine rankings and reaches more of your target audience. Do you need unique, quality content to support your SEO goals? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets that engage readers while increasing search rank. Editor’s note: This post was updated March and May 2018 for accuracy and relevance.

The Great American Conflict of Interests Essay Example

The Great American Conflict of Interests Essay Example The Great American Conflict of Interests Essay The Great American Conflict of Interests Essay The Great American Conflict of Interests What developed into the civil war between the North and South originated from geological differences, which led to economic and then moral conflicts of interest.The way in which colonists adapted to their surroundings in the early years of the European settlement of America directly affected the way in which their economies would work, the way their people would live and the moral standards by which they would live by.The War Between the States did not just suddenly occur but rather it took nearly two centuries of developmental differences to finally set it off. When the Europeans began to settle the South in the mid 1600s they took notice of how different the land was from the land in the North.The South was an ideal environment for growing crops.Certain colonies primarily grew one type of plant called a cash crop.Thousands of acres of land spread across the continent full of untapped natural resources.Colonies such as Virginia and Marylan d had found a cash crop in tobacco (Americans 38).While South Carolina had grown indigo and rice as their staple crops, the people of North Carolina, used the principal exports of wood and wood by-products from its pine forests, (Americans 38) as their main export.Realizing that there was much money to be made in America the southerners started forming large farming communities called plantations.The plantations were mostly self-reliant and highly profitable but needed a large amount of laborers to keep them going.Indentured servitude was usually t! hefirst choice among plantation owners as the best way to staff the farm and save money.In exchange for usually seven years of labor, a plantation owner would pay the way for an immigrant from a foreign land to America.This is the practice that led to slavery in America.Realizing that it would be even cheaper to just buy slaves for life instea

History before 1877 Essay Example | Topics and Well Written Essays - 250 words

History before 1877 - Essay Example However, the heavy taxation established American Revolution and resistance. Many British subjects opposed the heavy taxation laws on American colonies due to the inherent burden experienced by the latter. The consequent effects of heavy taxation initiated the existing debate, caused resistance and revolution of American colonies. The main fundamental rationale why American colonies objected acts established by the British government relates to their expensiveness and unfair policies. Taxes on sugar products and policies including Molasses Act were too expensive and unbearable to British subjects. Moreover, the court trial systems o the British government had become corrupt and could charge Americans wrongly for smuggling sugar. Massacre refers to brutal and indiscriminate slaughter of individuals or violet and deliberate killing of a large number of people. Though Boston massacre did not involve a large number of persons but five individuals, it stills stands as a massacre mainly because of its indiscriminate and brutal manner. It was a cold-blooded massacre accomplished without prior judgment. The soldiers acted in self-defense killing three Americans instantly and wounding others. Self-defense of the soldiers after being insulted and abused by rioting Americans proved their innocence in the existing courts. The modern court systems seek for prevalence of justice for all citizens in authority and civilians. The legal systems underscore inhumane acts and consequently punish it. Similarly, the ancient court as shown during Boston massacre case sought for prevalence of justice (Preston 1). The court’s case left a legacy of justice for the civil servants including soldiers. However, it increased the debate of citizens’ legal defense and human rights activism against brutal killing of demonstrating

Bias and Heuristics Essay Example | Topics and Well Written Essays - 750 words

Bias and Heuristics - Essay Example In the scenario presented, the supervisor clearly demonstrates bias when he uttered his statements regarding the Volvo and its unreliability. To be more specific, the supervisor's heuristic or bias was the availability bias or error. According to the Wikipedia Encyclopedia, the availability bias is described as, "The distortion of one's perceptions of reality due to the tendency to remember one alternative outcome of a situation much more easily than another." (2006) Furthermore, one's judgment about the relative frequency of an event often depends upon the availability or accessibility of objects or events in the processes of perception, memory or construction in the imagination In the case of the supervisor, he only recalled the bad experience of his brother-in-law. He failed to take into account the experiences of the larger group of people who may have had experiences different from that of his brother-in-law. The reaction of the supervisor also demonstrates another bias. In particular, this is the base rate neglect bias. The base rate neglect, otherwise known as the base rate fallacy, explains how humans, in making inferences about probability, often tend to ignore the background frequencies. (Garns, 1997) In the case of the supervisor, this was clearly demonstrated because he failed to take into consideration the various reviews that were presented to him. He instead focused on one occurrence of the failure of a Volvo car. By doing so, the supervisor neglected the numerous data that supports the good performance of Volvo cars. He was influenced by the base rate neglect which led him to react in the way that he did. With further research suggesting that the initial recommendations regarding the superiority and reliability of the Volvo, one will one be led to deciding that the Volvo should be the car to buy. In making decisions, it is imperative that biases or heuristics are avoided as much as possible. Decision-makers must at all times remain as objective and logical as possible. Biases and heuristics affect the way people view situations and choices. In certain cases, heuristics simplify the decision-making process by making the situation appear simpler. However, there are cases when heuristics, when viewed in the wrong way, may lead erroneous judgments or decisions. With additional information supporting the earlier claim that the Volvo is the better choice, the main heuristic that one must employ is the representativeness heuristic. According to Garns, "An event is judged to be probable to the extent that it represents the essential features of the parent population or of its generating process." In other words, what this means is that a certain sample of the population has the essential features in order for it to be judged as representative of the entire population. In this case, the information gathered through further research may be used to judge the entire population of Volvo cars. Using such a sample as basis for judgment, one can conclude that Volvo cars are indeed reliable and mechanically superior over other brands. Knowing that the supervisor is insensitive to the base rate and judges based on available information, one possible course of action that maybe taken in order to convince him to agree to the purchase of Volvo cars is to present him with all substantial information. It is essential that the available information that the supervis

Review of the article Essay Example | Topics and Well Written Essays - 750 words

Review of the article - Essay Example Devalued local currency acted as an equalizer of the combined influence of valued foreign currencies as well as the deflationary external price index. This further brought about actual depreciation in China’s economy. During this period, the Chinese economy and trade situation were developed relative to other countries that suffered from this large-scale depression. The journal argues that in the face of the severe economic situation, the central government of China carried out several policies like exposing silver export tax, giving silver export authorization to restrain exports. The enforcement of these policies played a crucial role in stabilizing the economy in the face of acute depression. However, capital control of the government was not able to significantly hold back the nature of the silver money which was profit oriented when hyped nominal. Therefore, Chinese silver price created room for speculation and the government hence only had the option of departing from the silver standard to nationalize all silver reserves3. For this reason, therefore, the central government of China had to carry later out monetary reform that suspended convertibility of silver. This financial reform also adhered to sanction standard, and it also centralized the right to issue money to three commercial banks that were controlled by the government. Since th en, the silver standard became history. Additionally, the Chinese government was strong enough to put in place laws that covered the silver standard. One of the major factors that brought controversial views of the economic performance of China was the correctness of the prewar statistics data on economics. Other scholars saw the data as being incorrect while some argued that the information was correct. Due to unstable political circumstances and frequent warfare, the work of statistic gathering was underdeveloped in China.

Opinions Of Experts In The Search For Knowledge Philosophy Essay

Opinions Of Experts In The Search For Knowledge Philosophy Essay Experts are those who are specialists and practice a particular profession, therefore many people tend to place a huge amount of trust in the hands of these people as they believe that the expert knows what he is doing, unlike themselves. This trust leads to the belief of everything the experts tell us. Therefore in the search for knowledge, we tend to use experts in order to prove our point, as it is the experts who must know the real truth about the subject that they have been studying and investigating. A simple example would be when we visit the doctor and take the medication he gives us without reading about them first, we trust them because of their credentials. In truth, experts are the people who have been looking into all sorts of beliefs and coming out with truths. Every time we learn something new about space, earth, or the earths inhabitants it is because an expert or a group of experts has finally come out with a truthful result from all his research and work. This is wh at gains our trust in experts, because they tend to be right with what they say, as once they discover an answer to something, it then becomes clear to us when explained, therefore the truth; such as the discovery of a new planet or new species. Though what if are now holding too much trust in experts? Do they sometimes have the ability to take advantage of us with items of proclaimed truths and discoveries? The opinions of experts are what I look for when I am researching a topic or trying to prove a point. Once I have found the opinion I repeat it to others carrying on the apparent knowledge, spreading it as I feel confident and correct, such as the wrongly proven fact that you could only fold a paper seven times or less, or that the ratio of dog years to human years is 1:7. Though all this confidence comes from another human being, as we are all equal I hold my knowledge of apparent truth in the hands of someone who is just as good as I am. Yes, this expert has achieved degrees and maybe some awards for his knowledge, but in this search for knowledge and confidence I do not search for these credentials. I am gullible, and with such a broad use with the internet many misconceptions can be spread due to unqualified, incorrect experts, such as the craze for the bonsai kittens which were grown into jars and the internet told us that it was common in China, this of course was proven to be hoax but it shows us the influence internet has. Therefore the trust that I hold in the name of an expert has now been betrayed. Everything we know about the earth and its surroundings today has been discovered by experts. Those people who have studied in a particular profession for many years and have then ventured into discovering more than they already knew. Once they discover more, new knowledge, it opens more doors leading to an even greater expansion of knowledge such as the recent discovery that a zebrafishs heart can heal itself; this opens doors to scientists as they try to discover if this concept can help humans. The rest of the population are shown the newly discovered knowledge and of course believe it. Experts therefore hold power over the impressionable minds of the rest of the population. I believe that they do have the power to take advantage of people and give them false knowledge because we trust their credentials and their knowledge because we do not know any better than them, especially in this field of study. Though what happens if there is more than one opinion on a piece of knowledge and both sides have proof to back up their argument? A good example of this is whether global warming is increasing due to an increased amount of global warming gasses being released, or whether it is a natural occurrence in nature; those who call global warming a hoax. A documentary produced by Martin Durkin claims that global warming is a government-supported scheme in order to gain publicity and money, proclaiming it to be the biggest scam of modern times.. The film is also backed up by experts including scientists such as Patrick Moore, former member of  Greenpeace  but for the past 21 years a critic of the organization. Whereas the Oscar winning documentary entitled An Inconvenient Truth, written by Al Gore, a previous president of the United States and the winner of a Nobel Peace Prize for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the fou ndations for the measures that are needed to counteract such change, promotes the necessity in the education of the human population about global warming and how to lower green house gas emissions. This is due to the, apparent, drastic effect on the earth we have created ourselves. This information tells us that experts may have different opinions and therefore influence different people giving these people confidence in the belief that what they know is the truth, yet only one can be correct. The novel entitled WRONG: Why experts keep failing usand how to know when not to trust them written by David Freedman reveals the truth about how experts mislead the public due to their high stature, directly discussing what I believe to be true, that it incredibly difficult to not trust your senses when it comes to trusting experts. You may have a different opinion to that of an expert. If so, which would be more important? Who should you trust most, you own senses, or an expert who may have been studying that field for many years? How sure are you that your senses may be misleading you with delusions that can be caused due to factors such as hallucinations or maybe even colour blindness? Would you change your mind if there was more support for the experts evidence than for yours? Though then we must look into the reliability of evidence rather than belief. There is no proof that God exists yet people trust experts when it comes to religion, and many people would say that a priest is an expert in the Christian faith, even though he doesnt have proof, and relies on belief. The importance of an expert therefore relies on your instincts and what your own opinion is. Opinion is the most important part because otherwise we wouldnt get anywhere in life and wouldnt have discovered what we have today. Knowledge should b e backed up by proof and if you have an opinion you should discover that truth. Experts merely provide their own opinions and therefore can be incorrect as they are simply humans. It is your choice whether to believe them or not and you must be reminded that you have the ability to disagree as many people seep in every word given to them by an expert without understanding and viewing the evidence. When looking for an answer the opinion from more than one expert can help discover the truth, such as diagnosing a sick patient, and all minds think differently and may come up with different solutions. Therefore it is very important to get opinions from experts, especially when it is a second opinion but we must not rely on those opinions as they are simply an idea, an idea which needs to be researched more. From a medical point of view, 40% of coma patients in a vegetative state may be misdiagnosed, this tells us that doctors, experts, are wrong 40% of the time when it comes to coma patients proving my point that they can be wrong and their opinion should not be instinctively trusted. In this case though it shows us how a doctors opinion is crucially important as we rely on them with our lives, though the more opinions you get is better. Experts are hard workers who have aims in achieving knowledge and proving what they believe to be knowledge, in doing so they gain the supports from others. Their opinions are incredibly important as they provide us with a different or new understanding though we must learn which points of knowledge are credible and who to believe. In this I think we should investigate their proof and trust our instincts and get the opinions of others in order to confirm your result as instincts can be deceived.

Impact Of Exploitation Of Non Conventional Oil Environmental Sciences Essay

The planetary demand for crude oil resources has ne'er been higher, conventional ‘drill-hole ‘ production is top outing the planetary demand for fuel beginnings quickly increasing at the same clip that militias are consuming quickly. Now the demand for non-conventional beginnings of oil has become more evident. However, alternate sourced oil may non be a solution, but a buffer while we endeavour to happen ways to fuel our of all time increasing transit and lifestyle demands. Global oil production will about surely ‘peak ‘ and travel into sustained diminution within the following few old ages. In add-on to the challenge of clime alteration, we will shortly hold to postulate with a quickly turning shortage in fuels for conveyance. This will do large spikes in energy monetary values – including natural gas and electricity – with potentially lay waste toing economic and societal impacts. 1.1 Aim The purpose of this assignment is to advance an apprehension of the constructs of ‘the Anthropocene ‘ , ‘sustainability ‘ and ‘environmental impacts ‘ . 1.2 Aims The aims are: To supply a general overview of possible non-conventional crude oil resources ; To give grounds for and against the development of these resources ; To sketch peculiar issues necessitating environmental protection. Discussion Oil production is acknowledged to hold peaked or be merely about to top out ( Hubbert ‘s extremum ) . This is a cardinal turning point in the civilizations of the developed universe, as the planetary economic system and society at big ( life styles ) , are built around the development of conventional dodo fuel beginnings – in peculiar ‘drill-hole ‘ petroleum oil production. About all of our transit is powered by merchandises of petroleum oil and this includes bringings of nutrient supplies every bit good as stuff goods and travel to and from the work topographic point. Plastics are produced from conventional rough oil and can be found incorporated into every facet of our lives, from the apparels we wear – to the beds we sleep in. However, with each twelvemonth that passes the exponential growing in the human population demand and energy utilizations are turning along with increased criterions of life. Entire militias are estimated to last 40 year ( oil ) , 60yrs ( gas ) at 60 year and coal. Non conventional beginnings of fuel, now, may hold large impact. Peak oil production is acknowledged to hold peaked or be merely about to top out ( Hubbert ‘s extremum ) . This is a cardinal turning point in the civilizations of the developed universe, as the planetary industrial economic system and society at big ( chiefly due to our current life styles ) , are built around the development of conventional dodo fuel beginnings – in peculiar ‘drill-hole ‘ petroleum oil production. About all of our transit is powered by merchandises of rough oil. This includes nutrient production and supply every bit good as fabricating stuff goods and travel to and from the work topographic point. With the planetary population holding an exponential growing rate for coevalss, these demands have merely become greater, and with the planetary population expected to make 9 billion by 2040 from its present 6.8 billion, this is a job will merely increase. Alternate beginnings of oil When the petroleum oil begins to run out, the following available beginning of oil fuel, will be from oil littorals and oil shale. Oil littorals, besides known as pitch littorals, or excess heavy oil, are a type of bitumen sedimentation. The littorals are of course happening mixtures of sand or clay, H2O and an highly heavy and syrupy signifier of crude oil called bitumen. They are found in big sums in many states throughout the universe, but are most abundant in Canada and Venezuela. The cost of pull outing oil from oil littorals is significantly higher than that of petroleum oil, as the sand has to travel through an luxuriant cleansing and extraction procedure, higher oil monetary values of recent along with developments in new engineering will enable them to be productively extracted and upgraded to useable merchandises. Bituminous littorals are a major beginning of unconventional oil. Conventional rough oil is usually extracted from the land by boring oil Wellss into a crude oil reservoir, leting oil to flux into them under natural reservoir force per unit areas, although unreal lift and techniques such as H2O implosion therapy and gas injection are normally required to keep production as reservoir force per unit area drops toward the terminal of a field ‘s life. Because extra-heavy oil and bitumen flow really easy, if at all, toward bring forthing Wellss under normal reservoir conditions, the littorals must be extracted by strip excavation or the oil made to flux into Wellss by in situ techniques which cut down the viscousness by shooting steam, dissolvers, and/or hot air into the littorals. These procedures can utilize more H2O and require larger sums of energy than conventional oil extraction, although many conventional oil Fieldss besides require big sums of H2O and energy to accomplish go od rates of production. As C rejection is really inefficient and uneconomical in most instances, catalytic hydrocracking is preferred in most instances. All these procedures take big sums of energy and H2O, while breathing C dioxide. At the present clip, merely Canada has a large-scale commercial oil littorals industry, though a little sum of oil from oil littorals is produced in Venezuela. Because of increasing oil littorals production Canada has become the largest individual provider of oil and merchandises to the United States. Oil littorals now are the beginning of about half of Canada ‘s oil production, although due to the 2008 economic downswing work on new undertakings has been deferred, while Venezuelan production has been worsening in recent old ages. Oil is non produced from oil littorals on a important degree in other states. Oil shale The term oil shale by and large refers to any sedimentary stone that contains solid bituminous stuffs ( called kerogen ) that are released as petroleum-like liquids when the stone is heated in the chemical procedure of pyrolysis. Oil shale was formed 1000000s of old ages ago by deposition of silt and organic dust on lake beds and sea undersides. Over long periods of clip, heat and force per unit area transformed the stuffs into oil shale in a procedure similar to the procedure that forms oil ; nevertheless, the heat and force per unit area were non as great. Oil shale by and large contains adequate oil that it will fire without any extra processing, and it is known as â€Å" the stone that burns † . Oil shale can be mined and processed to bring forth oil similar to oil pumped from conventional oil Wellss ; nevertheless, pull outing oil from oil shale is more complex than conventional oil recovery and presently is more expensive. The oil substances in oil shale are solid and can non be pumped straight out of the land. The oil shale must foremost be mined and so heated to a high temperature ( a procedure called retorting ) ; the attendant liquid must so be separated and collected. An alternate but presently experimental procedure referred to as in situ come backing involves heating the oil shale while it is still belowground, and so pumping the ensuing liquid to the surface While oil shale is found in many topographic points worldwide, by far the largest sedimentations in the universe are found in the United States in the Green River Formation, which covers parts of Colorado, Utah, and Wyoming. Biofuel With close record oil monetary values, the hereafter of biofuel ( which is made from works stuff, or algae ) , is of acute involvement worldwide. Global biofuel production has tripled from 4.8 billion gallons in 2000 to about 16.0 billion in 2007, but still histories for less than 3 per centum of the planetary transit fuel supply. About 90 per centum of production is concentrated in the United States, Brazil, and the European Union ( EU ) . Production could go more spread if development plans in other states, such as Malaysia and China, are successful. The taking natural stuffs, or feedstocks, for bring forthing biofuels are maize, sugar, and vegetable oils. While rapid enlargement in biofuel production has raised outlooks about possible replacements for oil-based fuels, there have been turning concerns about the impact of lifting trade good monetary values on the planetary nutrient system. Harmonizing to the International Monetary Fund, universe nutrient monetary values rose 10 per centum in 2006 because of additions in maize, wheat, and soya bean monetary values, chiefly from demand-side factors, including lifting biofuel demand. The Chinese Government put a moratorium on expanded usage of maize for ethyl alcohol because of lifting provender monetary values and is advancing other feedstocks that do non vie straight with nutrient harvests, such as manioc, sweet sorghum, and Jatropha ( an oil-bearing works originally from South America ) . Biofuels will most probably be portion of a portfolio of solutions to high oil monetary values, including preservation and the usage of other alternate fuels. The function of biofuels in planetary fuel supplies is likely to stay modest because of its land strength. In the U.S. , replacing all current gasolene ingestion with ethyl alcohol would necessitate more land in maize production than is soon in all agricultural production. Technology will be cardinal to hiking the function of biofuels. If the energy of widely available, cellulose stuffs could be economically harnessed around the universe, biofuel outputs per acre could more than double, cut downing land demands significantly. Decision Even with monolithic growing, renewable energies will non be able to replace fossil fuels anytime shortly. This is peculiarly true in quickly developing states like China, where a new, carbon-intensive coal power works springs up about each hebdomad to run into lifting energy demands. Governments merely have to travel with the energy beginning that is available. In the instance of China and India, this frequently means coal. Other beginnings such as fuel cells still need to be powered and made utilizing fossil fuel beginnings. Biofuel needs more land to cultivate and with lifting planetary demand in nutrient, the monetary value of pure biodiesel will non be low-cost to everyone. With many autos utilizing H fuel cells and a renewed focal point on solar power, it is clear that many options are being sought. However, the manner in front is yet ill-defined.

Of Mice and Menn †this novel is all about The American Dream Essay

The Novel ‘Of Mice and Men’ was written in 1937 by John Steinbeck. It is the most touching tale about the relationship of two men, George and Lennie who are faced with difficult situations at times which are Steinbeck’s aspects of his life seeing as there are the main characters of the novel. On the other hand Steinbeck highlights in the novel the social conflicts of the time period, such as the climate change cause by drought and the financial collapse of 1929, which had affected the increase of unemployment and poverty throughout the United States of America. Of mice and men is a novel set on a ranch in the Salinas valet in California during the great depression of the 1930s. The main characters of the novel are Lennie and George. Lennie is described as a large guy who doesn’t know his own strength, but also unable to gauge other people’s weaknesses. Lennie is best described as childlike; he embodies the best characteristics of a childish mentality. He is trustworthy and a nice guy although he is mentally disabled, Lennie is simplistic and docile. He gets distracted very easily and is obsessed over simple sensory pleasures, finding great joy in touching soft things, whether a cotton dress or a soft puppy. Although he lacks in capacity on controlling himself physically, he has a great protective instinct, especially when it comes to his friend, George. George is a bright and healthy looking guy who isn’t suffering from any diseases like Lennie is. George is like a guardian to Lennie by always look down to him making sure he is well and happy. George is small, wiry, quick-witted man, however a loving and caring person, he struggles at times as Lennie has ruined everything but he still stays with him. It’s not normal for two people to work together travelling ranch to ranch as they do; this shows how strong their relationship really is. George promotes moral responsibility unlike Lennie or Curley’s wife. He also has interesting physical characteristics such as restless eyes, strong small hands, thin arms, and a bony nose. His need in a companion (Lennie) exceeds the generally accepted traditional remedies for loneliness. Throughout the story, George isn’t very lonely since he has got Lennie with him but in the end, when Lennie dies, he becomes lonely as he does not have anyone with him anymore. This novel is all about â€Å"The American Dream† you’ve noticed that no one in the book is truly happy. Everyone’s missing something. Except the boss, none of them own there own land or home. The only thing that anyone in the ranch has is a dream. People who work on the ranches have a low chance of going anywhere in life as it is tough with the low income they receive. In theory, anyone could become successful. Trouble is, in practice, most people need to be born rich to make it but George and Lennie dream of a better life and are different to everyone else as they got hope in themselves that they don’t want to work on ranches every day until they die. George and Lennie both have interesting and exciting dreams about how successful there futures will be. Lennie dreams with George of having a small piece of land; he is obsessed with one aspect of this dream: having a small rabbit hutch where he can tend rabbits. Lennie is incapable of making decisions by himself which is why he relies on George entirely. But truthfully it was never going to happen! Steinbeck says â€Å"each mind was popped into the future when this lovely thing should come about.† This shows that it’s all in a pretend future. The quote â€Å"I got to thinking maybe we would†, George says to Lennie because he might of liked hearing it not realizing the truth with his childish mentality. You could spot a sign of loneliness which exists in George’s mind. He knows that there is no future for them and he doesn’t want Lennie to feel sad or upset, so by telling Lennie this lie, it will keep him happy and motivated on moving on. Steinbeck is trying to show us that there is no meaning of life if you fall into working in ranches and travelling. One of the main aspects that are attached with most of the characters of the novel is loneliness. Steinbeck has purposely named the town ‘Soledad’ because in Spanish, ‘Soledad’ means loneliness. This relates to the town being lonely and how the people living in it are also lonely and it also gives us a clue that the novel is mainly about loneliness. Loneliness encourages characters to seek an alternate way of life. You can notice how most of the important characters from the start end up being separated from each other, such as Candy and his dog, George and Lennie and Curley and his wife. There is much confusion and difficult situations where things don’t go as well or mistakes are made. There have been over one thousand migrant workers who came from different locations in America such as California. The men who decided to travel alone migrated from ranch to ranch in short-term. They were paid very little and there weren’t many options as no one would take them in. Lennie and George were the type who migrate from ranch to ranch together looking for work and this wasn’t very easy for them as they both were in difficult situations at times and had to leave for many reasons such as Lennie would do something wrong in a place as he is not as bright and gets distracted easily. This made both George and Lennie run away and come to Soledad from the town Weed where Lennie had petted a girl’s dress which made them lose their job. The bunkhouse was described as a rectangular building, which was dark and dull from the inside. Every man’s bunk was identical to each others (8 bunks in total). All of the bunks had a little shelf to put there belongings on. They also had a square table in the middle of the room were everyone had played cards. Everyone on the ranch was lonely because all the men in the bunkhouse were single and they had no companion to share there feelings with like George and Lennie did. When George says â€Å"they got no family† this explains that they are like orphans who have nobody in life but themselves. This shows a sign of loneliness and isolation from others because all this time he hasn’t really known the real meaning of life until he met Lennie. The men in the bunkhouse have nothing to look forward to except working on ranches for the rest of their lives. People like Slim and others find it strange how George and Lennie’s relationship is really strong and how they travel together working as a team. This is because most of the ranch hands tend to travel alone. This also shows that having company is unusual and being lonely is now seen as normal for the people living on the ranches. Curley’s wife is a young loving person who is fed up and wants some recognition, attention, her own identity and her own life. She is a very lonely character as she has nobody except her husband who she doesn’t love and also doesn’t receive love from him as well. Really she doesn’t have her own identity as she is seen as just someone’s wife, this is because Steinbeck has not given her an actual name by calling her â€Å"Curley’s wife† to show us that she doesn’t really have an identity. Also without Curley, she would be nothing as her life would have been so much different and harder with the social conflicts at the time period. Steinbeck purposely had done this which shows a sign of loneliness in her character. Curley doesn’t spend enough time with his wife, leading failure to satisfy her, either emotionally or physically. The lack of communication has pushed her into continuously looking for companionship, the quote â€Å"Think I don’t like to talk to somebody ever’ once in a while?† shows a sign of loneliness. She is isolated from the other ranch workers because they try avoiding her and not speaking with her as a fear of upsetting the boss’s son (Curley), this clearly explains that Curley does not give her the attention she craves and desires. Her relationship isn’t going really well as she has been looking for pleasure and flirting with other men. Curley isn’t someone who is always there for her nor loving. Another character who is very lonely is Candy. The old Handyman, aging away and is reduced to cleaning the Bunkhouse after losing his hand in an accident at work. Occasionally, Candy worries that the boss will soon declare him useless and demand that he leave the ranch. He was the person who welcomed George and Lennie to the farm, showing them where there beds were. He also has a similar dream to Lennie and George to share his own land and animals also some economic values. He offers them all his compensation money in return for a share in his and Lennie’s dream. Only meeting them on the first day shows how desperate he was. His life is the total opposite of his name because the name ‘Candy’ gives us an impression of sweet things but the character Candy is the total opposite. Finally, the most important thing in his life was his dog which was his best friend, who kept Candy company and has been in his life for a very long time. The quote â€Å"I had him ever since he was a pup,† shows that that the dog was someone he was able to care for which provided him with more than just friendship but family. The death of Candy’s Dog made a big impact in the reflection of attitudes to his life, being isolated and insecure as he loses the only thing that mattered to him in his life. He has no family or friends, resulting in failure to understand the human attachments and relationships with others. Also the character â€Å"Carlson† tries to pressure candy into shooting the struggling old dog. Candy had very strong, loving feelings for him and couldn’t preside. In the end because of peer pressure he agrees to let Carlson shoot the dog. You can see from the quote â€Å"Why’nt you shoot him Candy?† This shows that Carlson isn’t very sympathetic and he can’t understand how strong the bond is between Candy and his dog because he has a lack of understanding human attachm ents and relationships. The most unequal character in the novel is Crooks. He is isolated due to the colour of his skin because people look at him differently and give him no respect. He is the only black man in the book and at that time, America was a very racist, unpleasant place as Crooks were victimized. Crooks is a black stable-hand who is lively, sharp-witted and proud. He got his name from his crooked back. He also admits that he is extremely lonely, like most of the characters in the novel. He was referred to as â€Å"stable buck†, â€Å"nigger† or â€Å"crooks† and he was never referred to by his actual name which suggests that no one actually is bothered to get to know him. Crooks lives alone away from everybody else. He is isolated in his own room in the barn, instead of being with the other hands in the bunkroom. Isolating him from the other ranch workers purely because colour of his skin. The quote â€Å"A guy goes nuts if he ain’t got nobody† suggests that he had literally gone insane from loneliness and low self esteem. On the other hand, it is clear that he craves companionship from the shocking reaction when Lennie comes over to his room. At first he rejected him hoping to prove a point, as why should a black man welcome a white man when he who isn’t welcome in a white man’s house. Lastly he couldn’t take it from his desire for company so he invites him over to sit with him. Crooks doesn’t stop talking, showing us that he yearns for company as he is terribly lonely. In his room Crooks has the California code which is meant to protect his rights of black people in America, but in reality the symbol means nothing as for men like crooks, who is unable to socialise or be accepted as who he is just because of the colour of his skin. The character Curley is the boss’s son and is rather a two-dimensional villain. He gains his respect from others by picking fights with larger men. He is a little, mean and bitter bloke who is very aggressive and boastful to others. Rumours been said that Curley is a champion prize-fighter. Candy says that he is â€Å"handy† quoting that he fights well. He came in the finals for the Golden Glove boxing competition, this shows us that he likes fighting and is committed to it. No one likes Curley because he doesn’t deserve the respect with how he treats people. He is a married man and his wife isn’t very happy with him as she thinks that he has missed many opportunities to spend some time with her and bond together like couples do. The only time Curley shows up with his wife is when his wife was found dead. He doesn’t realize the fact he needs to think about others then just himself. In Conclusion, Steinbeck has successfully presented all the characters to some degree of loneliness, which was the main theme. He has perfectly explained the different aspects of how their lives on the ranches can be very lonely even if you’re still around each other. The way Steinbeck’s style of writing makes you feel sympathy for the characters. Also you experience the people’s lives were like at that time. The novel goes full circles, the situation ending basically the same as it began, at the same place. I really think the book â€Å"Of Mice and Men† is a really interesting story and have enjoyed it, I really recommend reading it!

Changing Worldviews essays

Changing Worldviews essays Developing Change in the Scientific View of Nature Science, as we know it, is beginning to shift from a controlling, manipulative, and detached way of studying and relating to nature to a more qualitative, embracing view of the world. We are realizing the part we play in it. As our society becomes more evolved, science has allowed us to expand ourselves over a wide variety of ecosystems. We are finally starting to realize the impact we are having on the earth. No longer can we separate ourselves from the land and influence the earths natural resources to benefit only us. This is the cause of environmental problems such as pollution, species extinction, habitat damage, erosion, etc. It is no longer the controller and the controlled; we are a part of the environment. The old view of science has taught us to control the conditions of nature therefore being able to expect the proper outcome but nature is unpredictable and can never be completely controlled. For example, the scientific method that is taught in almost every science course in school all over the world teaches us of the dependant and independent variables. These variables you control and you manipulate. All of your scientific observations are quantitative, based on numbers and measurable substances, it was believed and taught that scientific observation could not, or should not, be influenced by the experimenter and their thoughts, views, morals or state of mind. This limits what you can observe and what you can learn. By not observing the qualities of the organisms, ecosystems, etc. that you are experimenting with, you are eliminating the problems that you could see that may be affecting them, how healthy they are, how productive they are, how they interact with other species or nei ghboring ecosystems. This brings us to another problem arising from the old view of science; the breaking down of things into smaller pieces and studying the fragments, ignoring the w...

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